Graduate Certificate in Business (Integrated Marketing Communication)
Queensland University of Technology
نوع المؤسسة: الجامعة/مؤسسة التعليم العالي
مستوى: الدراسات العليا
CRICOS: 00213J
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs. The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.
معلومات عن الدراسة
| الحرم الجامعي | الرسوم | مدخّلة منتصف العام | الحضور |
|---|---|---|---|
| Gardens Point | International: $17,000 | No |
|
| Online | International: $17,000 | No |
|
